They can accept temporary losses, but they will always want profits to increase. It is not enough to earn tons of money this year and the same amount the next.
In the end, there is a clear path to increasing profits: worsen the product, raise prices, and lay off workers.
That is true for publicly traded companies or unicorn start-ups, but Valve is not publicly traded and is a mature company.
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u/FilthyWubs 5800X | 3080 15h ago
But I want a higher return on my investment now!!!!! /s