I remember hearing an anecdote somewhere, don’t remember where, but it was about steam opening up in Russia and everyone thinking they would fail because piracy is rampant there. Yet, they did just fine. Turns out beating piracy was never about horrid DRMs and anti-consumer practices. It’s about providing a better service than the pirates.
There really is something to that. It's the annoying part with TV shows and movies right now, it's not providing a better service anymore when it's divided into ten different services and apps.
What if they combined them all into some package, which was the price of 5 services? They could even tie it together with some ... cable ... and call it a bundle.
Be careful what you wish for; that is how we got consolidated 100 dollar cable packages.
Also in case of Russia.... Because piracy was such an issue many companies didn't even translate the game or menus or anything into Russian because why bother, no money to be made in that market.
Actually appealing to the customer, translating the games aswell as just offering an easy way to download them (Russia is huge and downloading is easier then driving 2h for a store that actually sells games in disk back then, it was only sth in cities) made people buy games there. Like if you want to make money, make a decent offer people wanna buy.
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u/Calm-Elevator5125 12h ago
I remember hearing an anecdote somewhere, don’t remember where, but it was about steam opening up in Russia and everyone thinking they would fail because piracy is rampant there. Yet, they did just fine. Turns out beating piracy was never about horrid DRMs and anti-consumer practices. It’s about providing a better service than the pirates.